Wished For Clothing was founded by Marika while pregnant with her daughter, Amaiyah, whose name means “wished for” in the Bible.

The brand began with Marika selling children’s clothing, inspired by her love for styling outfits and finding fashionable pieces on a budget. As the business grew, it expanded into fashion for both women and children, creating the sister brands Wished For Women and Wished For Child.

Founded in 2025 in North West England, Wished For Clothing continues to grow with new collections — including matching mummy-and-me swimwear coming soon.